Showing 971 - 980 of 1,077
Purpose – This paper aims to focus on how corporate and regional identity and image build a framework for stakeholder … identity and image. The approach is qualitative and the data consist of strategic documents and 23 focused interviews conducted … image of the university and the region concerned are among the central determinants of stakeholder interaction. Practical …
Persistent link: https://www.econbiz.de/10014691791
of a company's image, and ultimately its valuation, on capital markets. By identifying and highlighting their relative … to explore not only the role of non‐financials in image formation but also the interplay between financials and non …‐financials in image formation. Practical implications – Investor relations professionals should consider the factors presented in …
Persistent link: https://www.econbiz.de/10014691796
emphasized image and language features in text while it explored intertextuality in discourse practice and ideology in social … practice. Findings – The analysis revealed that selected image and language features contribute to six themes about CSR, namely … corporate communication because it encourages them to consider the meaning implied by image and language features, which can …
Persistent link: https://www.econbiz.de/10014691979
Margaret Thatcher enjoys an international reputation as a conviction politician. In her latter years as Prime Minister, and ever more since her resignation she has come to symbolize “principled politics” in contrast both to her own successor and her political opponents, who are perceived...
Persistent link: https://www.econbiz.de/10014723199
Underlines that marketers are interested in how consumers evaluate products sourced from overseas. Observes that, along with the globalization of business, more developing countries have become feasible markets for a variety of consumer goods manufactured in industrialized countries, yet...
Persistent link: https://www.econbiz.de/10014723207
In this article the relationship between store image, store satisfaction and store loyalty is examined. A distinction … effect through satisfaction of store image on store loyalty. Second, the relationship between store image and store loyalty … is mediated by store satisfaction. We do not find evidence for a direct effect of store image on store loyalty.  …
Persistent link: https://www.econbiz.de/10014723270
Evaluates the applicability of self‐concept and product image congruity theory within the new motor vehicle market. By …
Persistent link: https://www.econbiz.de/10014723303
Persistent link: https://www.econbiz.de/10014723323
The main objective of this research is to examine the nature of the image of shopping malls and to contrast the … reliability of two models that analyse the attraction of retail trade; in the first model, image, distance and preference are … of the image, compared to that of the distance, may be justified, in some way, by the modelling of a relationship that …
Persistent link: https://www.econbiz.de/10014723328
consumer reactions in the context of television sponsorship. Four factors were manipulated: type of placement, sponsor’s image …
Persistent link: https://www.econbiz.de/10014723348