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Virtually enhancing the real world with holograms : An exploration of expected gratifications of using augmented reality smart glasses

Rauschnabel, Philipp A. - In: Psychology & Marketing 35 (2018) 8, pp. 557-572

Persistent link: https://www.econbiz.de/10012083902

What motivates users to hashtag on social media?

Rauschnabel, Philipp A.; Sheldon, Pavica; Herzfeldt, Erna - In: Psychology & Marketing 36 (2019) 5, pp. 473-488

Persistent link: https://www.econbiz.de/10012083971

Interaktionstreiber in der Facebook-Kommunikation : eine empirische Studie

Rauschnabel, Philipp A.; Praxmarer-Carus, Sandra; … - In: Impulse für die Markenpraxis und Markenforschung : …, (pp. 271-294). 2012

Persistent link: https://www.econbiz.de/10009747608

Social media marketing : how design features influence interaction with brand postings on Facebook

Rauschnabel, Philipp A.; Praxmarer-Carus, Sandra; … - In: Current insights and future trends : [extended versions …, (pp. 153-161). 2012

Persistent link: https://www.econbiz.de/10009748166

Einsatzmöglichkeiten von Facebook Fanpages für Unternehmen

Rauschnabel, Philipp A.; Ivens, Björn Sven; … - In: Social Media und Brand Community Marketing : …, (pp. 139-165). 2013

Persistent link: https://www.econbiz.de/10009700358

Social Media Guidelines : Aspekte der Realisierung

Rauschnabel, Philipp A.; Mrkwicka, Kirsten; Ivens, … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 5, pp. 36-47

Persistent link: https://www.econbiz.de/10010193224

The hijacking effect of ambient scent

Maiwald, Denise; Ahuvia, Aaron; Ivens, Björn Sven; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 2, pp. 50-59

Persistent link: https://www.econbiz.de/10009742877

The hijacking effect of ambient scent

Maiwald, Denise; Ahuvia, Aaron; Ivens, Björn S.; … - In: Marketing Review St. Gallen : die neue … 30 (2013) 2, pp. 50-59

Persistent link: https://www.econbiz.de/10010145950

Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty

Chuah, Stephanie Hui-Wen; Rauschnabel, Philipp A.; … - In: Journal of Service Theory and Practice 27 (2017) 3, pp. 616-641

Purpose The purpose of this paper is to go beyond satisfaction as an indicator of customer loyalty and propose a holistic model of service switching in a mobile internet setting. The model, which reflects both barriers and inducements of switching, is developed based on the “mooring” and...

Persistent link: https://www.econbiz.de/10014907488