"Explores the political dynamics of the remarkable transition of organic food from a 'fringe fad' in the 1960s to a … movement theory, public policy analysis and value chain analysis, it tells the story of how the organic movement responded to …A clash of values : competing definitions of organic -- Business as usual? Conventional corporate strategies in the …

individual differences in the passion and energy of organic consumption. …

account especially the consumption of organic agricultural products and some aspects regarding the consumers' behaviour. The …This paper represents an analysis of the development of the European organic agricultural product market, taking into … in its health and of the environment it is living in, the organic food market, which is still a niche market, has real …