appears on a screen in front of you. Not only is the entire organization encapsulated on a single screen, the reputation of … damages corporate reputation. The paper develops a framework based on statistical structural modeling of a convenience sample … of CD users. The focus of the model is the brand attitude of the user towards the e-retailer. Critical drivers of …

context, reputation, of which the public relations practitioner is custodian, is now a company’s most valuable and fragile … approach to corporate reputation management through a change in definition of directors’ duties and the introduction of a non … reputation management.  …

We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …