Public relations as image and reputation management
Year of publication: |
2021
|
---|---|
Authors: | Murtarelli, Grazia ; Romenti, Stefania ; Carroll, Craig E. |
Published in: |
Public Relations. - Berlin : de Gruyter Mouton, ISBN 3-11-055229-9. - 2021, p. 175-193
|
Subject: | corporate image | corporate reputation | image management | reputation management | online reputation | image measurement | reputation mechanisms | corporate perceptions | intangibles | identity | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Reputation | Spieltheorie | Game theory | Markenimage | Brand image |
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