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Coopetitive branding : definit...
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date (oldest first)
1
Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina
;
Cohen, Geraldine
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
Saved in:
2
Coopetition
in the French luxury industry : five cases of brand-building by suppliers of luxury brands
Depeyre, Colette
;
Rigaud, Emmanuelle
;
Seraidarian, Fabien
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 463-473
Persistent link: https://www.econbiz.de/10011919448
Saved in:
3
Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
Saved in:
4
Coopetition
within and between value networks : a
typology
and a modelling framework
Golnam, Arash
;
Ritala, Paavo
;
Wegmann, Alain
- In:
International journal of business environment : IJBE
6
(
2014
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10010526897
Saved in:
5
Zwischenbetriebliche Kooperation im Marketing : Methodik zur Identifikation von Kooperationschancen und -potentialen
Bolten, Ralf
-
2000
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10001462955
Saved in:
6
Editorial: From paradox to practice : the rise of
coopetition
strategies
Czakon, Wojciech
;
Fernandez, Anne-Sophie
;
Minà, Anna
- In:
International journal of business environment : IJBE
6
(
2014
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10010526901
Saved in:
7
Toward a
typology
of
coopetition
: a multilevel approach
Chiambaretto, Paul
;
Dumez, Hervé
- In:
International studies of management and organization
46
(
2016
)
2/3
,
pp. 110-129
Persistent link: https://www.econbiz.de/10011483910
Saved in:
8
David by Goliath : what is co-branding and what is in it for SMEs
Chiambaretto, Paul
;
Gurău, Călin
- In:
International journal of entrepreneurship and small business
31
(
2017
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10011731157
Saved in:
9
Hospital affiliations, co-branding, and consumer impact
Gombeski, William R.
;
Claypool, Joe O.
;
Karpf, Michael
; …
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10010362776
Saved in:
10
Collaborating for success : managerial perspectives on co-branding strategies in the fashion industry
Oeppen, Jemma
;
Jamal, Ahmad
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 925-948
Persistent link: https://www.econbiz.de/10010411302
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