Functional Food emerged as a constant segment in the Europeanfood market and offer potential for product innovations which make themattractive for the food industry in nearly stagnating markets. Target groupresearch is one key factor for successful innovative food products. The aimof this...

The third Symposium of Economics in Horticulture was organized by the Department of Horticulture and Food Technology at Weihenstephan-Triesdorf University of Applied Sciences and the Thünen-Institute of Farm Economics. It took place at the 15th of November 2019 at Weihenstephan-Triesdorf...

As an emerging marketing tool that targets shoppers individually based on their purchase histories, personalized price promotion is likely to address the limitations of untargeted price reductions. However, there is no prior evidence to support the effectiveness of this approach in promoting...

Consumer segmentation is an important tool for dealing with the often strongly differing consumer preferences in many markets for fast-moving consumer goods. Therefore, this study analyses the factors that can distinguish the different consumer segments for green all-purpose adhesives in...

This articles reviews the purchase behaviour of consumers for plants and the attitude towards horticultural novelties. The palm, Trachycarpus wagnerianus especially, is the main focus of this study. Based on a survey of 408 customers in Bavaria during autumn 2009, the results gave an impression...

The outcomes of a survey analysing public acceptance of biomass cogeneration heat (and power) plants (BCH(P)P's) of 3,000 Bavarian households in the neighbourhood of ten BCH(P)P's are reported in this paper. Acceptance was measured in two different distances to plants in order to check for the...