Reeth, Daam van - In: Essays in economic & business history : the journal of … 40 (2022), pp. 64-83
This article discusses the evolution of Tour de France TV broadcasting. Over the course of 70 years, the duration …-1967), Tour de France TV coverage was just a relatively small local French experiment. The second phase (1968-1991) is …-quality product is brought before a worldwide audience. As a result, the value of the TV broadcasting rights for the Tour de France …