Purpose – Electronic detailing (e‐detailing) has been introduced in the last few years by the pharmaceutical industry as a new communication channel to promote pharmaceutical products to physicians. E‐detailing means using digital technology: internet, video conferencing, and interactive...

Purpose Internet shopping is becoming more prevalent and popular in Turkey, one of the fastest growing e-commerce markets in Eastern Europe. The growth of internet usage has focused academic attention on the factors that drive the adoption of internet shopping. The purpose of this study is to...

Purpose – The purpose of this paper is to develop a framework for understanding issues affecting Egyptian online travel website preferences. Design/methodology/approach – Grounded theory was selected due to its suitability in generating frameworks from data gathered plus existing theory....

Globalisation and technology effects appear to have spurred smaller firms around the world to embrace e‐business practices. However, there is considerable variability in adoption and usage from country to country. Drawing on existing research on e‐business and conventional business and...

Despite the growing importance of the Internet as an information source for international travellers, as a marketing tool and as a way of doing business, there is a general lack of information on how these travellers use the Internet for information, booking and purchase of travel products and...

Purpose – The purpose of this paper is to adopt a total view on the issue of usage and attitude of travel agents towards internet technology. Many aspects are being investigated, such as agents' attitudes towards internet applications, the current state of internet use, the relative maturity...

Purpose – The purpose of this study is to provide a progress review of published Internet marketing research within the top eight hospitality and tourism journals and to provide suggestions on future research directions. Design/methodology/approach – The study collected 331 Internet...

Business‐to‐business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on...

Internet marketing gaining independence by providing opportunities to promote any product in the short term. The purpose of this article is to outline such modern methods of internet marketing as spam and doorway, which must be considered in the planning and implementation process of product...

В статье рассмотрены основные аспекты интернет-маркетинга, связанные с продвижением продукции на международный рынок. Особое внимание уделено особенностям...