"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--

Citizen relationship management by government of india through social media channels / Rajan Gupta, University of Delhi, India, Saibal Pal, Defence Research & development Organization and Sunil K. Muttoo, University of Delhi, India -- Academia goes social media, mooc, spoc, smoc, and ssoc : the...

Machine generated contents note: About the author -- About the contributors Introduction -- What is a digital strategy? -- What's the story of this book? -- How to get the most from this book 01 What is digital marketing? -- A history of digital marketing -- The 4 Ps of marketing -- Porter's...

In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine articles,...

Einleitung -- 1. Social Media Marketing-Leitfaden für die Gastronomie -- 2. Social Media Marketing-Leitfaden für die Hotellerie -- Fachlexikon und Glossar -- Leserservice: Auszugsweise Auflistung weiterer am Markt befindlicher Leitfäden -- Anhang.