Purpose – To investigate awareness, attitudes and implementation with respect to competitive intelligence (CI) in Greece. Design/methodology/approach – In‐depth interviews with a sample of 50 well‐known companies around Thessaloniki, an area of strategic marketing importance in Greece,...

Purpose: Due to the emergent use of social media for marketing purposes, and the limited number of studies focusing on the use of social media by firms, the purpose of this paper is to explore the inclusion of social networks in the traditional marketing mix models. Design/methodology/approach:...

Purpose: The purpose of this paper is to explore how the macro-environment influences consumer scepticism towards cause-related marketing (CRM), especially in a turbulent economic setting. Design/methodology/approach: An exploratory qualitative research study utilising open-ended,...