Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation
Constantinos-Vasilios Priporas; Irene Kamenidou
| Year of publication: |
2011
|
|---|---|
| Authors: | Priporas, Constantinos-Vasilios ; Kamenidou, Irene |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 4/5, p. 264-273
|
| Subject: | Wirtschaftshochschule | Economics department | Marketing | Markenimage | Brand image | Großbritannien | United Kingdom | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008905667