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The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder; Kumar, Anil - In: International journal of business and emerging markets … 15 (2023) 3, pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
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Effects of brand experience, trust and satisfaction on building brand loyalty in Nepalese commercial
Shrestha, Suvam - In: Nepalese journal of economics : a publication of … 7 (2022) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10014294147
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The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke; Pathak, Abhishek - In: Psychology & marketing 40 (2023) 9, pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
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Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran; Parker, Jeffrey - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
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The impact of innovation on customer satisfaction : a study of the cosmetic product
Sah, Raman - In: Nepalese journal of finance : a publication of Uniglobe … 6 (2019) 1, pp. 107-115
Persistent link: https://www.econbiz.de/10014493952
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Consumer buying behavior toward 2PM noodles in Kathmandu Valley
Joshi, Binaya; Sah, Puja - In: Nepalese journal of economics : a publication of … 7 (2023) 4, pp. 20-34
Persistent link: https://www.econbiz.de/10014441951
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Impact of brand loyalty on consumer buying behavior : a case of Kathmandu valley
Khadka, Binita - In: Nepalese journal of economics : a publication of … 7 (2023) 4, pp. 35-50
Persistent link: https://www.econbiz.de/10014441953
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Empirical evidence on extent of influence of non-advertising sources on purchase of durable goods
Chakravarty, Rishi; Sarma, Nripendra Narayan - In: IIMS journal of management science 12 (2021) 2, pp. 75-87
Persistent link: https://www.econbiz.de/10013358749
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Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: The journal of product & brand management 31 (2022) 6, pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
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Positioning products through names : effect of sound symbolism on perception of products with blended brand names
Arora, Sunny Vijay; Kalro, Arti D.; Sharma, Dinesh - In: The journal of product & brand management 32 (2023) 3, pp. 361-378
Persistent link: https://www.econbiz.de/10014229045