The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Year of publication: |
2023
|
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Authors: | Kumar, Satinder ; Kumar, Anil |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 15.2023, 3, p. 240-266
|
Subject: | brand name | sportswear | brand loyalty | sports shoe brand personality | SSBP | moderator | structural equation modelling | SEM | exploratory factor analysis | EFA | confirmatory factor analysis | CFA | sports shoe personality | sports shoes market | stepwise regression | Markenimage | Brand image | Markenführung | Brand management | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing | Geschlecht | Gender |
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