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How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 1, pp. 34-41

The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

Persistent link: https://www.econbiz.de/10010424084

Museums and social media : the case of the Museum of Natural History of Florence

Lazzeretti, Luciana; Sartori, Andrea; Innocenti, Niccolò - In: International review on public and non-profit marketing 12 (2015) 3, pp. 267-283

Persistent link: https://www.econbiz.de/10011410788

Using short films for the effective promotion of entrepreneurship

Zampetakis, Leonidas A.; Lerakis, Manolis; Kafetsios, … - In: Journal of Global Entrepreneurship Research : JGER 5 (2015) 23, pp. 1-14

Mass media formats such as films may affect attitude and behavior at social, group or individual level. Existing literature lack sufficient evidence and results on the way according to which, films may influence in a positive manner entrepreneurial attitude. Research and results reported herein...

Persistent link: https://www.econbiz.de/10011421516

The effect of relationship marketing on customers' loyalty (evidence from Zemen Bank)

Chakiso, Cherinet Boke - In: Emerging Markets Journal : EMAJ 5 (2015) 2, pp. 58-70

Persistent link: https://www.econbiz.de/10011492439

Audit clients want to cooperate with their external financial auditor, but also remain at arm’s length : a Canadian survey study

Fontaine, Richard; Pilotti, Luciano - In: Journal of accounting and auditing : research & … (2016), pp. 1-14

Persistent link: https://www.econbiz.de/10011595036

Debt management: payment of residential property rates in a selected district municipality in South Africa

Enwereji, Prince Chukwuneme; Kadama, Frazer - In: International journal of economics and financial issues … 8 (2018) 2, pp. 277-286

Persistent link: https://www.econbiz.de/10011957648

Ways to implement effective product placement on YouTube

Koo, Wanmo - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10015051115

A vision of the future : harnessing artificial intelligence for strategic social marketing

Evans, William Douglas; Bardus, Marco; French, Jeffrey - In: Businesses 4 (2024) 2, pp. 196-210

Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable...

Persistent link: https://www.econbiz.de/10015052072

Contemporary Communication Model of Consumer Behaviour of Generation C

Vuković, Dijana; Kocijan, Samanta; Globočnik … - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 9 (2023) 1, pp. 329-340

Fast network communication has been manifested in recent years as an indispensable result of constant network … connectivity, a common characteristic of Generation C. Through this network communication, which is particularly popular on social … consumerist, this kind of communication is very often based on buying and using certain products, which gives its participants the …

Persistent link: https://www.econbiz.de/10015052765