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Best in class or simply the best? : the impact of absolute versus relative ecolabeling approaches

Hille, Stefanie Lena; Geiger, Christian; Loock, Moritz; … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 5-22

Persistent link: https://www.econbiz.de/10012016459

Willingness to pay for green products in air travel : ready for take-off?

Hinnen, Gieri; Hille, Stefanie Lena; Wittmer, Andreas - In: Business strategy and the environment 26 (2017) 2, pp. 197-208

Persistent link: https://www.econbiz.de/10011694783

The energy paradox revisited : analyzing the role of individual differences and framing effects in information perception

Dharshing, Samdruk; Hille, Stefanie Lena - In: Journal of consumer policy : consumer issues in law, … 40 (2017) 4, pp. 485-508

Persistent link: https://www.econbiz.de/10011786503

The influence of political orientation on the strength and temporal persistence of policy framing effects

Dharshing, Samdruk; Hille, Stefanie Lena; Wüstenhagen, Rolf - In: Ecological economics : the transdisciplinary journal of … 142 (2017), pp. 295-305

Persistent link: https://www.econbiz.de/10011821066

Beauty and the budget : a segmentation of residential solar adopters

Petrovich, Beatrice; Hille, Stefanie Lena; … - In: Ecological economics : the transdisciplinary journal of … 164 (2019), pp. 1-11

Persistent link: https://www.econbiz.de/10012193252

Market segmentation for green electricity marketing results of a choice-based conjoint analysis with German electricity consumers

Hille, Stefanie Lena; Tabi, Andrea; Wüstenhaben, Rolf - In: Marketing renewable energy : concepts, business models …, (pp. 91-108). 2017

Persistent link: https://www.econbiz.de/10011699037

Disclosure of energy operating cost information : a silver bullet for overcoming the energy-efficiency gap?

Heinzle, Stefanie Lena - In: Journal of consumer policy : consumer issues in law, … 35 (2012) 1, pp. 43-64

Persistent link: https://www.econbiz.de/10009611742

What makes people seal the green power deal? — Customer segmentation based on choice experiment in Germany

Tabi, Andrea; Hille, Stefanie Lena; Wüstenhagen, Rolf - In: Ecological Economics 107 (2014) C, pp. 206-215

Consumers have the power to contribute to creating a more sustainable future by subscribing to green electricity tariffs. In order to reach consumers ‘beyond the eco-niche’, identifying the drivers that positively influence the adoption of green electricity is of fundamental importance. This...

Persistent link: https://www.econbiz.de/10011043680

Zielgruppensegmentierung im Ökostrom-Marketing : Ergebnisse einer Conjoint-Analyse deutscher Stromkunden

Tabi, Andrea; Hille, Stefanie Lena; Wüstenhagen, Rolf - In: Marketing Erneuerbarer Energien : Grundlagen, …, (pp. 163-181). 2015

Persistent link: https://www.econbiz.de/10011341668

What makes people seal the green power deal? : customer segmentation based on choice experiment in Germany

Tabi, Andrea; Hille, Stefanie Lena; Wüstenhagen, Rolf - In: Ecological economics : the transdisciplinary journal of … 107 (2014), pp. 206-215

Persistent link: https://www.econbiz.de/10011280264