Despite an increasing need for creativity in all corners of business, the spotlight of most recruitment and selection procedures has not shifted accordingly. Measures of creative ability that are to be used in practice should preferably be brief and operationally valid in the small and...

Many marketing problems, such as the design of marketing communication campaigns and the development of new products, require creative solutions. Such problems are typically weakly-structured and underspecified (open-ended). The authors investigate the potential of analogical reasoning as a...