Masrianto, Agus; Hartoyo, Hartoyo; Hubeis, Aida Vitayala S. - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 3, pp. 1-18
's digital marketing capability. DMUI is made up of three components: the innovation ecosystem readiness, the adoption of digital …The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of … marketing technology, and the company's digital transformation. Based on data from 217 companies in Indonesia, the results show …