Pekovic, Sanja; Rolland, Sylvie; Gatignon, Hubert - In: Journal of Business & Industrial Marketing 31 (2016) 7, pp. 835-848
Purpose This study aims to investigates the effect of three customer orientation components – customer information-processing, responsiveness and values and norms – on a firm’s decision to adopt environmental management practices. Consistent with the literature on strategy and industrial...