Generation Y (Gen Y) consumers in Bulgaria. Also called millenials and born between the mid-1970s and late 1990s, this generation … on a written survey of a sample consisting of 367 high school and university students in Bulgaria. The most important … convenience and better pricing, and their favorite category of internet purchases is "Apparel and Accessories." Bulgarian …

students enrolled in universities in Croatia and Bulgaria. Understanding the similarities and differences among millenials in …Internet usage and commerce are growing significantly around the world, and Generation Y consumers, the first … generation to grow up with the Internet, have turned into young adults. As part of this generation, university students represent …

always connected to the internet and technology in every aspect of life. Young consumers prefer online shopping because of …