Dell'Era, Claudio; Buganza, Tommaso; Verganti, Roberto - In: European Journal of Innovation Management 14 (2011) 2, pp. 155-171
communicative. Design/methodology/approach – Specifically, the authors propose the “Rhetorical Innovation Process” as a methodology … innovations that can be interpreted according to the “Rhetorical Innovation Process”. Then, a brief workshop assignment in the … exploration of the “rhetorical innovation process” in collaboration with eight design student teams has shown that this method can …