Purpose The purpose of this paper is to develop and test a new conceptual model in an online service context. The model focuses on an important, yet often neglected customer-oriented construct, i.e., user “control”, which is embedded in consumer behaviour when accessing the internet. The...

Purpose – The paper reports on an exploratory study aimed at analysing a series of independent variables derived from international industrial marketing and channel management literature. Design/methodology/approach – The respondents represent a number of dyadic business‐to‐business...

Purpose – The purpose of this paper is to develop an understanding of what constitutes relationship quality in four different countries. The paper shows which attributes are important in assessing relationship quality and how they vary in importance among countries. Design/methodology/approach...

Departing from my interest in finding key factors determining a developing country firms’ export success, this research explores two fascinating topics: one is the debate on whether a developing country’s producers should become involved in marketing functions where a developed country’s...

In order to accrue economic rent a firm not only has to create value for its customers, it must also be capable of appropriating this value. Without possessing value appropriation capabilities the firm is at risk of passing on the created value to its suppliers, customers or competitors. There...

Purpose – The purpose of this research is to differentiate and examine how country image (cognitive and affective image) has different impacts on product judgment and purchase intention in rational versus experiential purchases. Design/methodology/approach – A large-scale survey involving...