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What is dark about the dark-side of business relationships?
Abosag, Ibrahim; Yen, Dorothy A.; Barnes, Bradley R. - In: Industrial marketing management : the international … 55 (2016), pp. 5-9
Persistent link: https://www.econbiz.de/10011503388
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The role of satisfaction, trust and contractual obligation on long-term orientation
Wang, Cheng Lu; Shi, Yizheng; Barnes, Bradley R. - In: Journal of business research : JBR 68 (2015) 3, pp. 473-479
Persistent link: https://www.econbiz.de/10010495374
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The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des; Lowe, Ben; Monkhouse, Lien L.; Barnes, … - In: Psychology & marketing 29 (2012) 9, pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
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Marketing : real people, real decisions
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.; … - 2013 - 2nd European ed
Persistent link: https://www.econbiz.de/10009678473
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The influence of face and group orientation on the perception of luxury goods : a four market study of East Asian consumers
Monkhouse, Lien Le; Barnes, Bradley R.; Stephan, Ute - In: International marketing review 29 (2012) 6, pp. 647-672
Persistent link: https://www.econbiz.de/10009678937
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Knowledge communication, exploitation and endogenous innovation : the moderating effects of internal controls in SMEs
Li, Yuan; Li, Xiyao; Liu, Yi; Barnes, Bradley R. - In: R & D management 41 (2011) 2, pp. 156-172
Persistent link: https://www.econbiz.de/10008934717
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Marketing : real people, real choices
Marshall, Greg W.; Stuart, Elnora W.; Barnes, Bradley R.; … - 2009 - 1. european ed., 2. [print.]
Persistent link: https://www.econbiz.de/10003801770
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The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin; Wang, Cheng Lu; Jiang, Ying; Barnes, Bradley R. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.; Sharma, Piyush; Barnes, Bradley R. - In: Journal of business research : JBR 139 (2022), pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
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The role of regulatory focus and its influence on the cultural distance : adjustment relationship for expatriate managers
Silbiger, Avi; Barnes, Bradley R.; Berger, Ron; … - In: Journal of business research : JBR 122 (2021), pp. 398-410
Persistent link: https://www.econbiz.de/10012420424