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Engaging your feelings : emotion contagion and public engagement on nonprofit organizations' Facebook sites
Li, Zongchao; Ji, Yi; Tao, Weiting; Chen, Zifei Fay - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 6, pp. 1281-1303
Persistent link: https://www.econbiz.de/10013392074
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Customer experience : emerging trends and new insights
Shaw, Colin; Dibeehi, Qaalfa; Walden, Steven - 2010
Persistent link: https://www.econbiz.de/10008655349
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Measuring and managing consumer sentiment in an online community environment
Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
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Emotions and information diffusion in social media : sentiment of microblogs and sharing behavior
Stieglitz, Stefan; Dang Xuan, Linh - In: Journal of management information systems : JMIS 29 (2012/13) 4, pp. 217-247
Persistent link: https://www.econbiz.de/10009764538
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Social media and sentiment in bioenergy consultation
Uren, Victoria; Wright, Daniel; Scott, James; He, Yulan; … - In: International journal of energy sector management : IJESM 10 (2016) 1, pp. 87-98
Persistent link: https://www.econbiz.de/10011523704
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Markenkommunikation 2.0 : die Vermittlung emotionaler Marken-Erlebnisse im Web 2.0
Fauser, Simon Georg; Lenhard, Eleonore - 2016
Persistent link: https://www.econbiz.de/10011484955
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Emotions : the unexplored fuel of fake news on social media
Horner, Christy Galletta; Galletta, Dennis; Crawford, … - In: Journal of management information systems : JMIS 38 (2021) 4, pp. 1039-1066
Persistent link: https://www.econbiz.de/10012804196
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Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise; Kerr, Gayle; Drennan, Judy; … - In: Journal of marketing communications 27 (2021) 4, pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
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Social media activation of pro-environmental personal norms : an exploration of informational, normative and emotional linkages to personal norm activation
Han, Wei; Wang, Yi; McCabe, Scott - In: Journal of travel and tourism marketing 38 (2021) 6, pp. 568-581
Persistent link: https://www.econbiz.de/10012623378
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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632
Persistent link: https://www.econbiz.de/10012599905