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R. Brenes, Esteban; Chattopadyay, Amitava; Ciravegna, … - In: Management Decision 52 (2014) 9, pp. 1649-1679

Purpose – This case illustrates the challenges that Pollo Campero, a Guatemalan fast food company, faces when expanding in the US market. The purpose of this paper is to stimulate a discussion about consumer segmentation, competitive strategy and the internationalization of emerging market...

Persistent link: https://www.econbiz.de/10014936015

Entrepreneurial capitalism: if America leads will Europe follow?

Acs, Zoltan J. - In: Journal of Small Business and Enterprise Development 10 (2003) 1, pp. 113-117

has been given back to the community, to build up the great social institutions that have a positive feedback on future …

Persistent link: https://www.econbiz.de/10014902876

Small business training and development in the United States

Fernald, Lloyd; Solomon, George; Bradley, Don - In: Journal of Small Business and Enterprise Development 6 (1999) 4, pp. 310-325

companies in the USA. are losing market share to foreign competitors. This study provides data regarding the extent to which …

Persistent link: https://www.econbiz.de/10014903413

Ethical dimension of Russian and American entrepreneurs

Hirsrich, Robert D.; Gratchev, Mikhail V. - In: Journal of Small Business and Enterprise Development 8 (2001) 1, pp. 5-18

Given today’s hypercompetitive global economy, it is important to understand the ethical attitudes and standards of entrepreneurs in the US as well as in the other parts of the world. This study of ethical attitudes and standards is grounded in theory and previous research. One hundred and...

Persistent link: https://www.econbiz.de/10014903462

A comparative study of regional innovative entrepreneurship in Russia and the United States

Kravchenko, Natalia A; Kuznetsova, Svetlana A; … - In: Journal of Small Business and Enterprise Development 22 (2015) 1, pp. 63-81

different types of institutional environment in Russia and the USA. Design/methodology/approach – A survey was administered … among small innovative firms in the State of Minnesota (USA) and Novosibirsk Oblast (Russia). Mann-Whitney test for median … entrepreneurship in Russia and the USA. …

Persistent link: https://www.econbiz.de/10014903944

Validating the retail service quality scale for US and Korean customers of discount stores: an exploratory study

Kim, Soyoung; Jin, Byoungho - In: Journal of Services Marketing 16 (2002) 3, pp. 223-237

discount retail setting in the USA and Korea. Two convenience samples of US and Korean college students provided the data for … not observed in either sample. Examination of the means of the dimensions indicated differences between the USA and Korea …

Persistent link: https://www.econbiz.de/10014904936

A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis

Bang, Hae‐Kyong; Sook Moon, Young - In: Journal of Services Marketing 16 (2002) 5, pp. 443-459

implemented by practitioners in the USA and South Korea is investigated, using a content analysis methodology. It is hypothesized …

Persistent link: https://www.econbiz.de/10014904948

Commentary – Comparing the Hispanic and Non‐Hispanic Markets: How Different Are They?

Minor, Michael - In: Journal of Services Marketing 6 (1992) 2, pp. 29-32

Notes that the rise in the US Hispanic population has attracted a lot of interest in the marketing of products to them. Summarizes that traditionally marketers have viewed Hispanics as a distinct marketing segment. Examines studies of Hispanic consumers and suggests that differences between...

Persistent link: https://www.econbiz.de/10014905469

Use of Credit Cards by Older Americans

Mathur, Anil; Moschis, George P. - In: Journal of Services Marketing 8 (1994) 1, pp. 27-36

Although older American spend increasingly large sums of money on goods and services, it is widely believed by financial service providers and retailers that these individuals make relatively little use of credit cards. Using a large national sample of respondents from different age groups,...

Persistent link: https://www.econbiz.de/10014905513

Management by Team

Bak, Constance A.; Vogt, Leslie H.; George, William R.; … - In: Journal of Services Marketing 8 (1994) 1, pp. 37-47

For many service organizations, employees are the “providers of values” to customers. Yet prescriptions for the productivity challenges of the service sector usually focus on automation and other technologies. Based on the case example of Virginia Blood Services, a health services...

Persistent link: https://www.econbiz.de/10014905514