Cassidy, Leonie; Hamilton, John - In: Benchmarking: An International Journal 23 (2016) 5, pp. 1054-1075
Purpose – Literature-identified website benchmarking (WB) approaches are generally time consuming, survey based, with …’s three domains and 28 functions. Such modifications help keep latest benchmarking comparisons (and/or website upgrades …, objective-measurement approach to WB thus offers comparative, competitive, and website behavioral implications for corporates. …