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Grossberg, Kenneth Alan
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Strategy & Leadership
17
Strategy & leadership : a publication of Strategic Leadership Forum
15
Waseda business & economic studies
8
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
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Marketing in the Great Recession : an executive guide
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
3
,
pp. 4-8
Persistent link: https://www.econbiz.de/10003861780
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2
The golden opportunity of silver marketing : the case of housing and financial services
Grossberg, Kenneth Alan
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 395-407)
.
2011
Persistent link: https://www.econbiz.de/10008746310
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3
Indulgent parsimony : an enduring marketing approach
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
39
(
2011
)
2
,
pp. 36-42
Persistent link: https://www.econbiz.de/10008989972
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4
Operationalizing the concept of indulgent parsimony
Grossberg, Kenneth Alan
- In:
Waseda business & economic studies
46
(
2010
),
pp. 15-24
Persistent link: https://www.econbiz.de/10009374223
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5
2010 Israel Strategy Conference
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
39
(
2011
)
3
,
pp. 56-57
Persistent link: https://www.econbiz.de/10009157006
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6
New ways B2B marketers use technology to enhance customer engagement
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
1
,
pp. 42-45
Persistent link: https://www.econbiz.de/10010514580
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7
2011 conversational marketing summit in New York
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
39
(
2011
)
6
,
pp. 48-50
Persistent link: https://www.econbiz.de/10009409583
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8
The content management systems opportunity : new strategic marketing capabilities
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
3
,
pp. 50-52
Persistent link: https://www.econbiz.de/10009759389
Saved in:
9
Varieties of insight experience
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
5
,
pp. 57-59
Persistent link: https://www.econbiz.de/10010230199
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10
Marketing's future : automation and the upending of conventional wisdom
Grossberg, Kenneth Alan
- In:
Waseda business & economic studies
50
(
2014
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011502563
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