The content management systems opportunity : new strategic marketing capabilities
Year of publication: |
2013
|
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Authors: | Grossberg, Kenneth Alan |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 41.2013, 3, p. 50-52
|
Subject: | Marketing | USA | United States | Strategisches Management | Strategic management | Content Management | Content management |
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