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Value co-creation via information and communications technology
Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: The service industries journal 34 (2014) 13, pp. 1043-1059
Persistent link: https://www.econbiz.de/10010412932
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The role of frames in a co-creation process
Säwe, Filippa; Thelander, Åsa - In: International journal of quality and service sciences 7 (2015) 4, pp. 442-457
Persistent link: https://www.econbiz.de/10011448229
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Value co-creation and customer loyalty
Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of business research : JBR 69 (2016) 5, pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
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Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure
Gambetti, Rossella C.; Graffigna, Guendalina - In: Marketing theory 15 (2015) 2, pp. 155-178
Persistent link: https://www.econbiz.de/10011494449
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Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard; Pace, Stefano; Skålén, Per - In: Marketing theory 15 (2015) 4, pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
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The role of customer engagement behavior in value co-creation : a service system perspective
Jaakkola, Elina; Alexander, Matthew - In: Journal of service research : JSR 17 (2014) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10010393232
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The effect of equity on value co-creation in business relationships
Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
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The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam; Inyang, Aniefre Eddie; Itani, Omar S. - In: Journal of business-to-business marketing 28 (2021) 4, pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845