Tang, Xiaofei; Chang, En-Chung; Huang, Xing; Zhang, Meng - In: Journal of Services Marketing 32 (2018) 6, pp. 755-766
Purpose: A combined model involving the intensity of negative emotions and the strategic combinations (timing and means) of service recovery is developed. The purpose of this paper is to evaluate the performances of these different combinations through customer satisfaction, repurchase...