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Estimating social influences from social networking sites : articulated frienships versus communication interactions

Guo, Hong; Pathak, Praveen; Cheng, Kenneth - In: Decision sciences : DS 46 (2015) 1, pp. 135-163

Persistent link: https://www.econbiz.de/10011475779

Transitions in marketing communications from traditional architectures to social network patterns

Kumarashvari Subramaniam; Nair, T. R. Gopalakrishnan - In: International journal of internet marketing and … 8 (2013) 2, pp. 69-85

Persistent link: https://www.econbiz.de/10010394722

Personal information disclosure on social networking sites

Aboulnasr, Khaled; Tran, Gina A.; Park, Taehoon - In: Psychology & marketing 39 (2022) 2, pp. 294-308

Persistent link: https://www.econbiz.de/10012796096

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22

Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement. The aim of this research it to identify the determinants of consumer brand engagement...

Persistent link: https://www.econbiz.de/10012622473

Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites

Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480

Persistent link: https://www.econbiz.de/10012624660

Structural equation modelling of customer attitudes towards social network advertising : a case of Iranian social networking site

Mirmehdi, Seyyed Mehdi; Sanayei, Ali; Dolatabadi, … - In: International journal of business excellence 12 (2017) 4, pp. 469-488

Persistent link: https://www.econbiz.de/10011801630

Privacy concerns on social networking sites : a longitudinal study

Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1465-1489

Persistent link: https://www.econbiz.de/10011854283

User-generated content? Get serious! : understanding the interactions between organisations and customers on social media

Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306

Persistent link: https://www.econbiz.de/10012144802

Influence of momentum effect on brand advocacy and brand loyalty in social networking sites

Sharma, Rahul; Verma, Rajesh - In: International journal of business and globalisation : IJBG 24 (2020) 2, pp. 201-211

Persistent link: https://www.econbiz.de/10012168690

Reference group influence on user connections with social networking sites : a study of Facebook

Wei, Yujie; Murshed, Feisal - In: International journal of electronic marketing and … 10 (2019) 4, pp. 333-350

Persistent link: https://www.econbiz.de/10012168809