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Rechtliche Risiken der Mediapl...
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Product placement
449
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410
Werbeträger
358
Advertising media
353
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340
Advertising effects
336
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200
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Pelsmacker, Patrick de
17
Dens, Nathalie
13
Reijmersdal, Eva A. van
13
Jugenheimer, Donald W.
10
Matthes, Jörg
10
Unger, Fritz
9
Eisend, Martin
8
Kelley, Larry D.
8
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Budzinski, Oliver
6
Cauberghe, Verolien
6
Huber, Frank
6
Hudders, Liselot
6
Pepels, Werner
6
Sung, Yongjun
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Engel, Dirk
5
Schramm, Holger
5
Verhellen, Yann
5
Avramova, Yana R.
4
Davtyan, Davit
4
Erenburg, Grigori
4
Franz, Gerhard
4
Gabszewicz, Jean Jaskold
4
Gierl, Heribert
4
Gistri, Giacomo
4
Jap, Sandy D.
4
Katz, Helen E.
4
Laussel, Didier
4
Lehu, Jean-Marc
4
Lindstädt-Dreusicke, Nadine
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
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5
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3
Duncker & Humblot
2
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2
Organisation der Media-Agenturen
2
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2
Berliner Wissenschafts-Verlag
1
Communication, Advertising and Marketing Education Foundation
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Esomar
1
Fachhochschule Reutlingen / European School of Business
1
Gesamtverband Kommunikationsagenturen GWA
1
Hamburger Forum Medienökonomie
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <13., 2014, Amsterdam>
1
IP Deutschland GmbH <Köln>
1
Institutt for Samfunnsøkonomi <Bergen, Norwegen>
1
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1
Julius-Maximilians-Universität Würzburg
1
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1
NetLibrary, Inc
1
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1
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1
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1
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1
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1
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1
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1
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1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
34
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of advertising research
22
Journal of marketing communications
15
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
The journal of brand management : an international journal
8
Psychology & marketing
7
Advertising in new formats and media : current research and implications for marketers
6
Journal of promotion management : innovations in planning and applied research
6
Media-Perspektiven
6
Breaking new ground in theory and practice
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
5
Engaging consumers through branded entertainment and convergent media
5
Journal of advertising
5
Journal of consumer behaviour : an international research review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of media business studies
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing intelligence & planning
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Tourism management : research, policies, practice
5
Gabler Edition Wissenschaft
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
4
Journal of current issues and research in advertising : JCIRA
4
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Springer eBook Collection
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Beiträge zur Analyse und Entwicklung der Medien
3
Cutting edge international research
3
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ECONIS (ZBW)
811
USB Cologne (EcoSocSci)
68
RePEc
1
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21
Standard-Lexikon für
Mediaplanung
und Mediaforschung in Deutschland
Koschnick, Wolfgang J.
-
1995
-
2., überab. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000531554
Saved in:
22
AWA : Allensbacher Marktanalyse, Werbeträgeranalyse
Institut für Demoskopie Allensbach
-
Allensbach : Institut für Demoskopie
-
[19]92 -
Persistent link: https://www.econbiz.de/10000535071
Saved in:
23
Media & Marketing : ein Magazin der Produktamilie W & V
München : Europa-Fachpresse-Verl.
-
1997,10 - 2007
Persistent link: https://www.econbiz.de/10000643633
Saved in:
24
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
25
Advertising media and campaign planning
Swindells, Anthony Paul Fraser
-
1966
Persistent link: https://www.econbiz.de/10000566053
Saved in:
26
The effective use of advertising media
Davis, Martyn P.
-
1981
Persistent link: https://www.econbiz.de/10000050536
Saved in:
27
Struktur und Probleme eines Simulationsmodells zur Bestimmung eines Werbeträgerplanes
Schäfer, Volker
-
1971
Persistent link: https://www.econbiz.de/10000051863
Saved in:
28
Randsportarten erfolgreich vermarkten : Gestaltung von Fernsehformaten mit Prominenten
Huber, Frank
;
Kircher, Heike
;
Matthes, Isabel
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003634989
Saved in:
29
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
Saved in:
30
Der Werbemarkt 2007 : stabiles Wachstum bei leicht abflauender Werbekonjunktur
Möbus, Pamela
;
Heffler, Michael
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 282-290
Persistent link: https://www.econbiz.de/10003731126
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