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Product placement
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Pelsmacker, Patrick de
17
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13
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13
Jugenheimer, Donald W.
10
Matthes, Jörg
10
Unger, Fritz
9
Eisend, Martin
8
Kelley, Larry D.
8
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Budzinski, Oliver
6
Cauberghe, Verolien
6
Huber, Frank
6
Hudders, Liselot
6
Pepels, Werner
6
Sung, Yongjun
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Engel, Dirk
5
Schramm, Holger
5
Verhellen, Yann
5
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4
Davtyan, Davit
4
Erenburg, Grigori
4
Franz, Gerhard
4
Gabszewicz, Jean Jaskold
4
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4
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4
Jap, Sandy D.
4
Katz, Helen E.
4
Laussel, Didier
4
Lehu, Jean-Marc
4
Lindstädt-Dreusicke, Nadine
4
Lowe, Ben
4
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4
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2
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
34
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of advertising research
22
Journal of marketing communications
16
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
The journal of brand management : an international journal
8
Psychology & marketing
7
Advertising in new formats and media : current research and implications for marketers
6
Journal of promotion management : innovations in planning and applied research
6
Media-Perspektiven
6
Breaking new ground in theory and practice
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
5
Engaging consumers through branded entertainment and convergent media
5
Journal of advertising
5
Journal of consumer behaviour : an international research review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of media business studies
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing intelligence & planning
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Tourism management : research, policies, practice
5
Gabler Edition Wissenschaft
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
4
Journal of current issues and research in advertising : JCIRA
4
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Springer eBook Collection
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Beiträge zur Analyse und Entwicklung der Medien
3
Cutting edge international research
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ECONIS (ZBW)
815
USB Cologne (EcoSocSci)
68
RePEc
1
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871
Schleichwerbung
in Pressemedien
Wolff, Dietmar
-
1997
Persistent link: https://www.econbiz.de/10004930442
Saved in:
872
Product Placement Monitor 2006 : Die Abschätzung der Bedeutung von Product Placement in Deutschland 2006
Ramme, Iris
;
Waldner, Andreas
;
Wolf, Tanja
-
2006
Persistent link: https://www.econbiz.de/10004944308
Saved in:
873
Product-Placement : Stellenwert im Kommunikations-Mix
Steindl, Felizitas
-
2008
Persistent link: https://www.econbiz.de/10004945101
Saved in:
874
Vorsicht
Schleichwerbung
!
Bartoschek, Dominik
;
Wolff, Volker
-
2010
Persistent link: https://www.econbiz.de/10004952343
Saved in:
875
Product placement im Fernsehen - unlautere Werbung oder denkbare Finanzierungsquelle im dualen Rundfunksystem? : Eine Beurteilung aus dem Blickwinkel des Wettbewerbsrechts unter Be...
Dörfler, Gabriele
-
1993
Persistent link: https://www.econbiz.de/10004143460
Saved in:
876
Product Placement in YouTube-Tutorials - eine verhaltenstheoretische und juristische Analyse
Schüller, Ariane-Tabea
-
2020
Persistent link: https://www.econbiz.de/10012149471
Saved in:
877
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
878
Placement : eine innovative Kommunikationsstrategie
Hormuth, Steffen
-
1993
Persistent link: https://www.econbiz.de/10014009394
Saved in:
879
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
880
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
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