Placement : eine innovative Kommunikationsstrategie
von Steffen Hormuth
| Year of publication: |
1993
|
|---|---|
| Authors: | Hormuth, Steffen |
| Publisher: |
München : Vahlen |
| Subject: | Werbemittel | Promotional materials | Theorie | Theory | Product placement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 292, 20 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Berlin, Techn. Univ., Diss. |
| Notes: | Literaturverz. S. 227 - 244 |
| ISBN: | 3-8006-1705-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014009394