Purpose – The purpose of this paper is to propose a model to understand the role of customer relationship management efforts in building, sustaining and enhancing customer loyalty (CL). Design/methodology/approach – This paper reviews extant literature in customer relationship management...

Purpose Cluttered website layout and a poor presentation of information on limited web space are present on tourism websites as ineffective marketplace stimuli that give rise to the problem of consumers' confusion. Based on stimulus organism response theory (SOR), this research investigates the...

Purpose The purpose of the paper is to empirically examine the impact of environmental factors and perceived behavioral control (PBC) in addition to the intention on modified littering behavior. Design/methodology/approach The present study followed a quantitative approach. The empirical data...