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Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing...
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Purpose Most older people wish to age “in place”. However, as current housing is mainly unsuitable for later life, architects have a key role to play. Yet, there is little architectural consideration for the notion of “ageing in place” and its various facets, beyond a functional focus....
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Innovation in Small and Medium-Sized Enterprises (SMEs) is one of the main objectives set in the Lisbon agenda. In this paper, a large-scale intervention program is reflected upon that aimed for the enhancement of innovation in 650 SMEs in the Euregion Meuse-Rhine. In particular, four lessons...
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Previous studies show that resource constraints have mixed effects on innovation and opportunity identification by entrepreneurs. Sometimes, resource constraints lead to identifying more opportunities, whereas in other cases entrepreneurs rather see fewer opportunities. This study explores a new...
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