Narrow search
Showing 111 - 120 of 158
Cover Image
Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
Meyvis, Tom; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 618-635
Persistent link: https://www.econbiz.de/10006655419
Cover Image
Two Ways of Learning Brand Associations
Osselaer, Stijn M.J.van; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 202-223
Persistent link: https://www.econbiz.de/10006657594
Cover Image
Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
Janiszewski, Chris; Meyvis, Tom - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10006658652
Cover Image
A Connectionist Model of Brand-Quality Associations
Janiszewski, Chris; Osselaer, Stijn M.J.van - In: Journal of marketing research : JMR 37 (2000) 3, pp. 331-350
Persistent link: https://www.econbiz.de/10006661869
Cover Image
A Range Theory Account of Price Perception
Janiszewski, Chris; Lichtenstein, Donald R. - In: Journal of consumer research : JCR ; an … 25 (1999) 4, pp. 353-368
Persistent link: https://www.econbiz.de/10006667314
Cover Image
The Influence of Display Characteristics on Visual Exploratory Search Behavior
Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 25 (1998) 3, pp. 290
Persistent link: https://www.econbiz.de/10006668396
Cover Image
The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling
Sawyer, Alan G.; Noel, Hayden; Janiszewski, Chris - In: Journal of advertising research 49 (2009) 2, pp. 193-197
Persistent link: https://www.econbiz.de/10008273040
Cover Image
Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
Sweldens, Steven; Van Osselaer, Stijn M J; Janiszewski, … - In: Journal of consumer research : JCR ; an … 37 (2010) 3, pp. 473-490
Persistent link: https://www.econbiz.de/10008703488
Cover Image
Letting Good Opportunities Pass Us By: Examining the Role of Mind-Set during Goal Pursuit
Belyavsky Bayuk, Julia; Janiszewski, Chris; Leboeuf, Robyn A - In: Journal of consumer research : JCR ; an … 37 (2010) 4, pp. 570-584
Persistent link: https://www.econbiz.de/10008724891
Cover Image
The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims
Chandon, Elise; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 35 (2009) 6, pp. 1003-1011
Persistent link: https://www.econbiz.de/10008233218