. Design/methodology/approach – The paper provides an interview with Marshall Sponder, author of Social Media Analytics … their web‐based activity. His book, Social Media Analytics , proffers strategies for getting the most out of social media …. In this interview he discusses at length the importance of a tactical approach to social media, the tools needed for …

position at Rutgers University, all as a result of his social media activity. He was recently named amongst Forbes magazine …'s “Power 50” social media influencers, and his blog “{grow}” was ranked in the Power 150 by AdAge magazine. He has written two … into their social media strategy.  …

, Twitter and other social media sites in numbers, the opportunities to engage consumers for companies were believed to be …

writer who adds their own impartial comments and places the articles in context. Findings – Social media is now recognized … way. This article investigates the degree to which social media is now being used for recruitment of global supply chain …

, a social media user platform which attracts more than 100 new uploads every minute. This article examines factors that …