How brand slogans can influence and change the consumers’ perception of image of products has been a topic of great interest to marketers. However, it is a non-trivial task to evaluate how brand slogans affect their customers’ emotions and how the emotions influence the customers’...

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the...

The primary purpose of this study is to examine the determinants governing the likelihood of considering the purchase of counterfeit branded products (CBPs) in the context of non-deceptive counterfeiting. The study anticipates and explores the effects of consumer-perceived brand image (i.e.,...

The academic research on branding of consumer products and services is increasingly considering the degree of connectedness between consumers and brands as a key issue of investigation. The literature in this area investigates the nature and the strength of the relationship that consumers...

Purpose – This study aims to adapt a neural network based fuzzy time series model to improve Taiwan's tourism demand forecasting. Design/methodology/approach – Fuzzy sets are for modeling imprecise data and neural networks are for establishing non‐linear relationships among fuzzy sets. A...

Portuguese and British hoteliers′ attitudes towards the importance of tourist boards and various forms of training are examined, as well as aspects of “environment”, in terms of how these factors might contribute to hotel development. Differences between UK and Portuguese hotel sectors are...