Purpose – This paper's aim is to develop a conceptual model to examine the influence of four antecedent factors (personal trust, institutional trust, perceived control and experience) on consumers' willingness to participate in permission‐based mobile marketing. The model is to be tested...

Purpose – The purpose of this paper is to demonstrate that the “service dominant” perspective advocated by Vargo and Lusch and applauded by so many marketing academics in the USA is neither logically sound nor a perspective to displace others in marketing. Design/methodology/approach –...

Purpose – The purpose of this paper is to explore the similarity of the reputation of political leaders with those of their parties and to assess the claim of causal links. Design/methodology/approach – A multidimensional measure of brand personality is used to measure the reputation among...

Purpose – The purpose of this paper is to present the findings of empirical research and focus on specific aspects of the data that relate to the concept of the “information rich and information poor”. Design/methodology/approach – Exploratory in nature and as such utilises an...

Purpose – The objective of this paper is to investigate perceptions and stereotypes associated with the library and information profession and to determine whether the public image of library professionals has improved with the extensive use of ICT. Design/methodology/approach – The areas...

Purpose – With the development of new public libraries such as the Idea Stores in Tower Hamlets and Discovery Centres in Hampshire, it has been debated whether the inclusion of non‐book materials and activities illustrates the death of public libraries by the marginalisation of books. This...

Purpose – The purpose of this paper is to theoretically develop the concept of perceived affordance based on the existing studies, and to construct a conceptual framework to show how perceived affordances can facilitate the interaction design of social media. Design/methodology/approach –...

Continues earlier work which described in some detail the theoretical basis and rationale for developing a modified SERVQUAL instrument (P‐C‐P attributes model) for measuring service quality. Provides a brief overview to service quality highlighting some of the more pertinent and as yet...