Purpose The purpose of this study is to explore whether public relations professors’ presence on social media and the inclusion of a social media assignment influence students’ perceptions of a course. Design/methodology/approach The experimental portion of this investigation consisted of a...

Introduction to social media : an art and science -- Ethical and legal fundamentals of social media -- Personal and professional branding for social media -- Diversity and inclusion in social media -- Industry qualifications and roles in social media -- Research in social media : listening,...

Purpose: The purpose of this study is to describe online factors that predict abandonment of social media accounts. Design/methodology/approach: This study conducts an analysis of 3,380 Twitter corporate brand accounts belonging to Interbrand's top 100 global brands to determine if brand...

Purpose – The purpose of this paper is to propose a conceptual model that can be used to bridge organizational identity and reputation messages. The proposed model may help organizations more-effectively build and maintain both their desired identity as well as reputation....