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A study of PR practitioners' use of social media tools in Cyprus
Komodromos, Marcos - In: Journal of developmental entrepreneurship : JDE ; a … 19 (2014) 2, pp. 1-9
Persistent link: https://www.econbiz.de/10010395995
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Groundswell : winning in a world transformed by social technologies
Li, Charlene; Bernoff, Josh - 2008 - [Nachdr.]
Persistent link: https://www.econbiz.de/10009236246
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Analyzing the role of media orchestration in conducting disinformation campaigns on blogs
Bandeli, Kiran Kumar; Agarwal, Nitin - In: Computational & mathematical organization theory 27 (2021) 2, pp. 134-160
Persistent link: https://www.econbiz.de/10012543116
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Identifying sources of noise within the networked interplay of marketing messages in social media communication
Hardcastle, Kimberley; Edirisingha, Prabash Aminda; … - In: International journal of internet marketing and … 20 (2024) 2, pp. 164-187
Persistent link: https://www.econbiz.de/10015065515
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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Tweeting social change : how social media are changing nonprofit advocacy
Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10010251131
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Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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Strategies for the use of social media in stakeholder conversations
Blaschke, Steffen; Kreipl, Annika - In: Die Betriebswirtschaft : DBW 75 (2015) 6, pp. 401-412
Deutschen Aktienindes (DAX) auf Twitter. …
Persistent link: https://www.econbiz.de/10011406044
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The use of social media for engaging stakeholders in sustainability reporting
Manetti, Giacomo; Bellucci, Marco - In: Accounting, auditing & accountability journal 29 (2016) 6, pp. 985-1011
Persistent link: https://www.econbiz.de/10011585318