This study examines how global research and development (R&D) capabilities develop through improvisational learning. Using empirical insights from two large Swedish multinational companies and their early learning from establishing a captive R&D offshore unit in Bangalore, India, we use...

Purpose: The dominant-view within servitization literature presupposes a progressive transition from product to service orientation. In reality, however, many manufacturing firms maintain both product and service orientations throughout their servitization journey. Using the theoretical lens of...