Consumer behavior on cashback websites : network strategies
Year of publication: |
June 2016
|
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Authors: | Parida, Vinit ; Patel, Pankaj C. ; Wincent, Joakim ; Kohtamäki, Marko |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 6, p. 2101-2107
|
Subject: | Cashback | Electronic commerce | Affiliation marketing | PLS-SEM | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Website | Online-Handel | Online retailing |
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