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Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna - In: Psychology & marketing 32 (2015) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
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The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt; Sauer, Nicola E. - In: Psychology & marketing 33 (2016) 3, pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
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The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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Does minimalistic product design equate to maximum liking? : the perception of visual design complexity
Grein, Marcel - 2016
Persistent link: https://www.econbiz.de/10011670460
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Curvature from all angles : a integrative review and implications for product design
Ghoshal, Tanuka; Boatwright, Peter; M., Malika - In: The psychology of design : creating consumer appeal ; …, (pp. 91-106). 2016
Persistent link: https://www.econbiz.de/10011593191
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How to design logos to increase brand equity
Stamatogiannakis, Antonios; Luffarelli, Jonathan; Yang, … - In: The psychology of design : creating consumer appeal ; …, (pp. 121-132). 2016
Persistent link: https://www.econbiz.de/10011593193
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Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter; Haase, Janina; Bettels, Jannick - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 4, pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
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From doubt to functionality : an imagery story
Adaval, Rashmi - 2018
Persistent link: https://www.econbiz.de/10011910806