The purpose of this study was to gain an understanding of the structure andantecedents of cruise passengers' loyalty. Specifically, the study examined thedimensionality of the loyalty construct. Moreover, the study investigated the utility ofapplying the Investment Model (Rusbult 1980, 1983) to...

The definition of business success has evolved from winning larger market sharein fierce competition to creating one’s own markets. Exploring new markets is crucialespecially for tourism businesses, as one of the basic motives for leisure travel is seekingnew or different experiences....