Reexamining the dimensionality of brand loyalty : a case of the cruise industry
Year of publication: |
2008
|
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Authors: | Li, Xiang ; Petrick, James F. |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 25.2008, 1, p. 68-85
|
Subject: | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Kreuzfahrt | Cruise | Urlaubsverhalten | Holiday behaviour |
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