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Scholars have examined the National Collegiate Athletic Association’s (NCAA) definition, development, and application of amateurism (Allison, 2001; Byers, 1995; Crowley, 2006; Falla, 1981; Glader, 1978; Sack & Staurowsky, 1998; Smith, 1993; Thelin, 1996; Watterson, 2000; Wheeler, 2004), but the matter of amateurism as it...
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Fantasy sport consumer behavior research is a burgeoning area of inquiry as this growing segment of sport fans exhibits … principles within the study of marketing, yet the integration of these two essential concepts with regard to sport consumers is … quantify the differences between segments through an examination of mediated sport consumption. An exploratory hierarchal …
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Ticket sales remain a significant source of revenue in professional team sports. However, season ticket revenue, as an … perspective, the extent to which different factors affect season ticket prices. Using three different professional German sports …-19 pandemic and differences in local market constellations of professional team sports clubs. …
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