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Der neue Corporate Influencer : effizientes Social-Media-Marketing mit einem internen Content Creator
Klein, Thomas - 2021
Persistent link: https://www.econbiz.de/10012302779
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Assessing the impact of granular privacy controls on content sharing and disclosure on Facebook
Cavusoglu, Huseyin; Phan, Tuan Q.; Cavusoglu, Hasan; … - In: Information systems research : ISR 27 (2016) 4, pp. 848-879
Persistent link: https://www.econbiz.de/10011629891
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Exposing others' information on online social networks (OSNs) : perceived shared risk, its determinants, and its influence on OSN privacy control use
James, Tabitha L.; Wallace, Linda G.; Warkentin, Merrill; … - In: Information & management : the internat. journal of … 54 (2017) 7, pp. 851-865
Persistent link: https://www.econbiz.de/10011743112
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A diffusion planning mechanism for social marketing
Li, Yung-Ming; Lai, Cheng-Yang; Lin, Lien-Fa - In: Information & management : the internat. journal of … 54 (2017) 5, pp. 638-650
Persistent link: https://www.econbiz.de/10011745451
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Social media information diffusion and excess stock returns co-movement
Chen, Zhang-HangJian; Wu, Wang-Long; Li, Sai-Ping; Bao, Kun - In: International review of financial analysis 91 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014447039
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Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough....
Persistent link: https://www.econbiz.de/10009313307
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114
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Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman - 2010 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008655885