Effectiveness of social network sites for influencing consumer purchase decisions
Year of publication: |
2013
|
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Authors: | Verma, Sanjeev |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 6.2013, 5, p. 624-634
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Subject: | social networks | consumer purchase decision | CPD | product knowledge | customer attitude | customer relationship | viral marketing | word of mouth | WOM | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing |
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